Gressingham Puts Game Back on the Menu
Gressingham Game has unveiled its first new launches following its buy out of Yorkshire Game last summer.
Breathing new life into the game sector, Gressingham Game has launched three new branded products into Asda.
The new Venison Steak, Wild Boar Burgers and Venison Burgers will launch into the multiple at the start of April and the brand is hoping to encourage more consumers to choose game as a lighter and healthier choice for the summer and beyond.
William Buchanan, co-owner and joint managing director at Gressingham Game explains, “Our aim with Gressingham Game is to put game back on the shopping list and make it more accessible to consumers looking for healthier and leaner meats.
“We will be using our success and experience within the duck category to create a new market for game and prove how versatile it is to cook and enjoy, particularly as we come into the summer months when people are looking for new and healthy ideas for the barbecue season,” adds William.
For more information on Gressingham Game and its products visit www.gressinghamgame.com