GLASSWELLS BIGGEST REVAMP
Bury St Edmunds based Home furnishing superstore, Glasswells, is excited to unveil its £1million refurbishment plans. Its massive stock clearance event continues to clear space for a complete refit of the flooring, roomsets, fixtures and fittings, which will give the store a bright and fresh new look and offer customers a new shopping experience within the town.
The last major works were 15 years ago, when an extension was built to house an impressive atrium entrance, extensive homewares and bedroom departments and a purpose built carpet warehouse. Glasswells went on to open a new, modern store in Ipswich in 2008 and, whilst there has been some redecoration at Newmarket Road, Managing Director, Paul Glasswell, felt it was time for a more significant change. He explained, “Glasswells has always strived to offer our customers the latest and most stylish furnishing options and it is essential that our environment provides visitors with the very best shopping experience. We are a forward thinking Company and I understand how important it is to move with the times and embrace change. Whilst the store will be given a fresh, new look our ethos of offering the widest choice, at the best value, with the highest customer service remains the same.”
The work has been planned and managed in-house by the company’s Visual Merchandiser, Sarah Norris; her experience of creating aspirational and attractive displays to enhance the customer journey, plus her passion for interior design made her the perfect candidate for the job. Work began for Sarah in October 2016, with a £150,000 22-seat extension to the very popular in-store Place to Eat Restaurant. A colour palette of cool greys and mix of natural materials were selected to give a modern and airy industrial feel; a scheme which will run across the rest of the project.
At the start of June, Glasswells closed for five days to prepare for the biggest clearance sale of its seventy year history. A record number of customers attended the Preview Event and hundreds of displays were sold to make way for the contractors to start their work.
The first phase of the refurb works commenced in July, which involved uplifting all of the old flooring in the first floor Bed and Bedroom departments. Over 100,000 square feet of bespoke flooring by Ege Carpets and Kardean luxury vinyl tiles will be installed over the next couple of months by Glasswells expert contract carpet fitters.
Craftsmen will be erecting new partition walls and decorating the rooms sets, ready for the beautiful new displays to be put in situ and the finishing touches applied. Some layout changes have been made to the walkways to open up display areas and give customers an easier route around the store. Glasswells will be integrating more technology to offer tech-savvy shoppers a more interactive and informative experience.
Updating the furniture departments is only phase one of a massive program of work which will roll out and continue into next year, including the modernisation of the Reception and Paypoint areas, plus new fixtures and fittings within the flooring, soft furnishings and home accessories departments.
Whilst all this work is going on it’s business as usual, with the restaurant and all departments open seven days a week. There are still bargains galore and prices have been slashed even further to clear the remaining ex-display furniture items, plus there are amazing one-off introductory offers on all new collections arriving throughout the month of August.
Paul Glasswell added “The staff have been brilliant during what has been a fairly disruptive time. All of the furniture has been moved multiple times to accommodate the flooring fitters, which has been hard work for everyone involved. We’ve still got plenty of clearance furniture on show, new models are arriving every day, and we look forward to being able to give our special customers the freshest, and ultimately the best, shopping experience in Suffolk.”